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We
opened our first Asian factory in Seoul South Korea in 1997, and
a second factory in the Philippines. We opened our Middle East factory
and distribution center in the United Arab Emirate of Sharjah. This
factory serves Saudi Arabia, Kuwait, Oman and the rest of the Arabian
Peninsula.
Our expansion continued in 2000 with our factory in Hong Kong, now
serving delicious Mini Melts in over 40 locations across Hong Kong
and Macau.
We also opened our factory in Florida in the United States in March
of 2000. This factory was designed to supply Frosty Bites Ice Cream.
We delivered a winning product, awarded the coveted best new product
at the 2000 IAAPA show.
We launched Mini Melts in March 2003 and discontinued to supply
Frosty Bites Ice Cream. We completed a two and a half year project
in China to open our Mini Melts factory. This 150,000 plus square
foot facility is one of the largest cryogenic ice cream production
facility in the world and will supply this billion strong market
with delicious Mini Melts ice cream.
The massive growth potential of Mini Melts has led to the increase
in the number of distribution channels across the globe. We now
offer Mini Melts in 14 countries and we are growing everyday. We
have designed our factories in anticipation of the growing market
and the possible expansion into potential new segments and currently
have a worldwide production capacity in the millions of gallons.
Excellent locations include; theme parks, recreation centers, department
stores, shopping malls, cafes, ice cream parlors, water parks, hotels,
and specialty catering
the list goes on. Other high growth
areas that have been identified include forming strategic partnerships
with value-added resellers such as event & exhibition organizers
and restaurant operators. The dynamic nature of the brand is reflected
in adoption of the latest sales approach, automatic vending machines.
These are located in highly populated urban areas for around the
clock business.
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