News & Events
Mini Melts of America, Inc. to Sell its Beaded Ice Cream at the Phillips Arena, Home of The Atlanta Hawks, replacing Dippin' Dots
ATLANTA, Feb. 5, 2016 /PRNewswire-iReach/ -- Mini Melts of America, Inc. announced that it has entered into an agreement with Levy Restaurants to be the beaded ice cream provider for Phillips Arena. "We are grateful for the opportunity to work with Levy and serve the fans and guests at Phillips Arena with the highest quality beaded ice cream on the market," said brothers Dan Kilcoyne, President and Shawn Kilcoyne, CEO, in a joint statement.
The company's ice cream will be available through automated retail kiosks and staffed carts in the Arena, as well as through direct in-seat delivery. "We take a three pillar approach to sales in all of our arena and stadium accounts to provide ease of access to our product, which adds substantial incremental sales to our clients' beaded ice cream programs," said Charles Hanna, Executive Vice President for Mini Melts of America, Inc.
In April 2015, Mini Melts of America, Inc. opened a depot in Atlanta and now operates at over 100 locations throughout Georgia and is on target for 250 locations by the end of 2016. "We have the total support of our President and CEO, who aren't afraid of getting their hands cold," said Pat McKeown, Executive of Regional Development for Mini Melts of America, Inc. "The commitment, drive and passion of the Kilcoyne brothers to be the premier beaded ice cream company in the country motivates our entire team and truly resonates with potential clients. We are focused on being the best; being the biggest will come naturally," McKeown continued.
The company has raised the bar on beaded ice cream, by using a rich 14% butterfat ice cream base and the highest quality ingredients available. The company's ice cream is manufactured through a patented process that uses liquid nitrogen to flash freeze the ice cream, while keeping out air and ice, to lock in its flavor. Its novelty and delicious taste keeps kids and adults alike coming back again and again.
The company's ice cream is offered through automated retail kiosks, carts and serving freezers in over 2,800 venues that include theme parks, entertainment centers, retail stores such as Walmart, shopping malls and zoos. In addition to directly serving corporate accounts, the company works with a network of distributors located throughout the U.S.
USA's Mini Melts ice cream launched in India
It is priced at Rs. 40 for an 82 grams cup. Two other packs come in at Rs. 60 and Rs. 85 with higher quantity, according to a company statement.
Mini Melts ice cream is produced at a temperature of about minus 190 degrees. Unlike traditional ice cream, it is flash-frozen to lock in its flavour and has no air whipped into it, it said.
"In order to keep its shape and flavour, Mini Melts is stored at -45C, in specially designed and imported freezers, making it the world's coldest ice cream," it added.
Mini Melts Ice Cream Scoops Up Nationwide Roll Out
PHILADELPHIA, April 1, 2013 /PRNewswire/ -- Mini Melts USA, Inc. Mini Melts Ice Cream will soon be available through automated retail kiosks manufactured exclusively by Fastcorp LLC in most Walmart (WMT) stores nationwide. "Our Automated Kiosks provide superior merchandising and they are the most energy efficient and reliable kiosks on the market. We are thrilled to be part of this program with two exceptional companies, Walmart and Mini Melts," said Todd Piatnik, President of Fastcorp LLC.
"We are grateful for the opportunity to serve Walmart customers throughout the United States, by not only providing a premium ice cream product, but by doing so consistently with Walmart's low-price philosophy," said Dan Kilcoyne, President of Mini Melts USA, Inc.
"Many other national partners are taking advantage of our program, which adds high incremental sales revenue per square foot," said Charlie Hanna, Vice President of Business Development of Mini Melts USA, Inc.
"We plan to continue sharing this opportunity with our growing operator network," said Shawn Kilcoyne, CEO of Mini Melts USA, Inc. "We have chosen to remain an alternative to franchising in our industry, which we believe will keep a strong sense of entrepreneurial spirit among our network and keep our operators focused on growing opportunities while minimizing start-up costs. My brother and I have been in this industry for 15 years and we are happy to share our knowledge of running a profitable beaded ice cream operation."
Mini Melts has raised the bar in the beaded ice cream category, by using a 14% butterfat and the highest quality ingredients available. Mini Melts is the Premium choice in beaded ice cream. Mini Melts is manufactured through a patented process that uses liquid nitrogen to flash freeze the ice cream and lock in its flavor while keeping out air and ice which would dilute the flavor. Its novelty and delicious taste keeps kids and adults alike coming back again and again. Mini Melts is offered through automated retail kiosks, carts and serving freezers in thousands of venues such as theme parks, entertainment centers, retail stores, shopping malls, zoos and anywhere people, particularly children, congregate. For more information, please visit www.MiniMeltsVending.com.
Norwich Ice Cream Maker, Mini Melts, Revs Up For Wal-Mart Partnership
Norwich - The nondescript Mini Melts factory, tucked away in back of a city highway department building off Asylum Street, has been quietly churning out millions of cups of the beaded ice cream product over the past year.
Now production is about to go into high gear, with the company expanding from 30 employees to 50. After all, ice cream season is approaching.
But it's more than that.
Wal-Mart has come calling as well.
"I believe the reason we got the Wal-Mart account was the quality of our product," Shawn Kilcoyne, Mini-Melts USA Inc.'s Philadelphia-based chief executive officer, said during an on-site interview. "Mini Melts is the premium choice in beaded ice cream."
A lot of competitors in the cryogenically frozen ice cream market that Mini Melts inhabits offer products with 10 percent butterfat. Kilcoyne said his ice cream is 14 percent butterfat, which gives it a distinctive rich, creamy flavor.
Mini Melts hasn't officially released news about its new contract with Wal-Mart Stores Inc., which is expected to be announced Monday. But Kilcoyne was happy to talk about the deal during a tour of the 25,000-square-foot factory as workers with white hairnets and smocks moved ghostlike in a large, chilly production area where freezing ice cream combined with room temperature to create a subtle fog.
Just two machines are used to place Mini Melts into the distinctive cups that are dispensed in vending machines nationwide, and another large contraption mixes up the ice cream using a cryogenic process involving liquid nitrogen.
The multicolored Mini Melts, in flavors that include cookie dough, cotton candy, banana, strawberry, chocolate and vanilla, also come in larger containers, suitable for kids' parties.
Mini Melts USA - not to be confused with Mini Melts Inc., still controlled by company founder Tom Mosey of Mystic, who retains the ice cream patent and the building - has been pursuing a deal with retailing giant Wal-Mart for a couple of years, said Kilcoyne. He and brother Dan own the manufacturing and distribution rights to Mini Melts in the United States.
Wal-Mart finally agreed to a test run using Mini Melts vending machines in 160 stores and a dozen states, and the results were impressive, Kilcoyne said, spurred by a price about half what customers were used to seeing at amusement parks. The product, flash-frozen and shipped using dry ice, is kept in factory freezers at 40 degrees below zero, and the ice cream melts quickly at room temperature.
"It's a fun product," Kilcoyne said. "But you have to eat it there. You can't take it home with you."
The devices have been placed next to Red Box video dispensers at the Wal-Marts where they have been tested, and Kilcoyne said the pairing will continue during the upcoming rollout.
The product is being introduced in most of the more than 5,000 Wal-Marts around the country starting next month - but for now only in stores such as Lisbon Landing that don't contain a McDonald's restaurant, Kilcoyne said. He wouldn't specify exactly how many stores are involved, but said the company hopes to add Mini Melts in well over 1,000 other Wal-Marts if the restriction involving McDonald's is lifted.
But even without a full Wal-Mart rollout, he said, the additional business will mean expanding from one to three shifts at the factory, adding new machinery and increasing the amount of automation. He expected job numbers at the factory could triple to 100 in the coming year or so, and said the extra distribution will likely mean annual layoffs that occurred in the slow December-to-March period could largely be avoided.
Kilcoyne wouldn't quantify the effect of the Wal-Mart contract on his business. But he did say the company wants to ensure that Mini Melts avoids becoming too reliant on any one customer - chiefly by trying to move aggressively into new markets.
The company is making a big push in Florida, arranging for vending machines to be installed in close to 300 new sites.
Mini Melts distributes to all 48 of the contiguous United States. Before Wal-Mart, its main distribution points were amusement centers, zoos, malls, theme parks - basically any place that attracts large numbers of children and young adults.
Mini Melts vending machines, produced by Danbury manufacturing company Fastcorp LLC, are being assembled as quickly as possible to facilitate the Wal-Mart launch. Kilcoyne said the company expects to have 25,000 machines in place within the next three to five years.
"We're going to represent 25 to 30 percent of the ice cream vending machine market," he said.
Kilcoyne said he and the rest of the leadership staff at Mini Melts has been heavily influenced by Walt Disney's philosophy of "if you dream it, you can do it." Kilcoyne and his younger brother started selling ice cream while in high school, and they went on to build a thriving Mini Melts business in the Philadelphia area before taking on the distribution of the product nationwide just three years ago.
Charlie Hannah, vice president of business development for Mini Melts USA and a boyhood friend of Kilcoyne, said the impressive thing about the company's top brass is that they never sit on their laurels. They are always trying to make improvements, even when things seem to be going well, he said.
"We're not going to rest where we're at," Hannah said.
Walmart Expands Mini Melts Vending Kiosk Pilot To 12 States
NORWICH, CT -- A test of dedicated Mini Melts vending machines in Walmart stores has led to an expanded pilot in a dozen states that will likely set the stage for further expansion and present an opportunity for independent operators to service them.
The test of Mini Melts-branded Evolution venders, made by Danbury, CT-based Fastcorp, began in February in 20 stores in Connecticut and Pennsylvania. Sales exceeded expectations and, based upon the results, Walmart expanded the program to additional markets, according to Shawn Kilcoyne, chief executive of Norwich, CT-based Mini Melts USA Inc.
The ice cream venders -- which the companies call kiosks -- are now in Arkansas, California, Connecticut, Delaware, Maryland, Missouri, New York, New Jersey, Pennsylvania, Rhode Island, Texas and Virginia.
The most recent market, added in mid-October, is Dallas, where the Mini Melts team installed machines in 52 stores in one day, marking the largest single-day rollout in the company's history.
The machines are merchandised with cups of the novel cryogenically frozen ice cream beads in six flavors. All of them are equipped with wireless technology, enabling automated reporting to Walmart, as well as credit card acceptance.
Mini Melts USA president Dan Kilcoyne credits the Wal-Mart team for much of the vending pilot's success. "We had originally set a high-bar for performance and to date we have exceeded expectations," he said.
Current Walmart machines are operated by "a 50-50 mix" of Mini Melts corporate staff and members in its network of independent operators, which it would seek to expand, if the Walmart program is extended to other states.
Fastcorp president Todd Piatnik said that if the newer deployments continue to perform well, there will be prospects for further expansion to additional markets in 2013. "There will be substantive opportunity for vending operators to get involved should Walmart expand this," he said.